🔒 Data Protection

Privacy Policy – Data Protection at 123app

This document explains how 123app collects, uses, stores, and protects your personal data in compliance with Brazil's General Data Protection Law (LGPD – Law No. 13,709/2018). Please read it carefully to understand your rights and how to exercise them.

Last updated: January 1, 2026

Your Data in Good Hands

The key pillars of personal data protection at 123app, laid out clearly

Full LGPD Compliance

123app fully complies with Brazil's General Data Protection Law (Lei nº 13,709/2018). All processes involving the collection, use, and storage of personal data follow the legal bases set out in the LGPD, in accordance with the principles of purpose, necessity, and transparency.

Data Collected Only as Needed

123app collects only the data strictly necessary to operate your account, process deposits and withdrawals via Pix and other methods, and meet legal obligations. No data is collected arbitrarily or without a clear, documented purpose.

No Sale of Data to Third Parties

123app never sells, rents, or transfers your personal data to third parties for commercial purposes. Data sharing only takes place when strictly necessary to operate the service or when required by law, always in accordance with the LGPD.

Encryption & Technical Security

All data transmitted between your device and 123app servers is protected by TLS encryption. Stored data is safeguarded by strict access controls, continuous monitoring, and internal information security policies.

Rights You Can Exercise at Any Time

You can request access, correction, portability, or deletion of your data at any time through 123app support. Your rights as a data subject are honored without unnecessary red tape and within the timeframes set out by the LGPD.

Incident Notification

In the event of a security incident that may affect your data, 123app will notify affected users and the National Data Protection Authority (ANPD) within the timeframes and formats required by the LGPD, with full transparency about what occurred and the measures taken.

1. Personal Data Controller

The data controller responsible for processing your personal data is the company operating the platform 123app, available at https://123app.world. For the purposes of this Privacy Policy, "123app", "we", or "platform" refer to that entity.

The 123app acts as the controller of the personal data you provide when creating an account, making deposits or withdrawals, betting on sporting events such as the Brasileirão, Copa do Brasil, and Libertadores, playing at the live casino, or interacting with any other feature on the platform. As controller, 123app determines the purpose and means by which your data is processed, always in compliance with the LGPD.

For questions, rights requests, or complaints related to the processing of personal data, please contact the data protection officer (DPO) of the 123app by email privacidade@123app.world or via the 24/7 support chat available on the platform.

Summary: 123app is the controller responsible for processing your data. If you have any questions about privacy, you can reach us directly through support or via our privacy email.

2. Personal Data We Collect

The 123app collects personal data at different points during your interaction with the platform. The main types of data collected are:

2.1 Data you provide directly

  • Registration data: full name, CPF, date of birth, email address, mobile number, and residential address.
  • Verification documents (KYC): a copy of a government-issued ID (RG or CNH), proof of address, a selfie with the document, and, where applicable, proof of the payment method used.
  • Financial data: Pix key, credit or debit card details (processed securely by the card operator, with no full storage by 123app), bank account details for wire transfer, PicPay, or Mercado Pago.
  • Support communications: content of chat conversations, emails sent to support, and any information provided during customer service interactions.

2.2 Automatically collected data

  • Access data: IP address, browser type and version, operating system, device used (mobile, tablet, or computer), system language, and time zone.
  • Usage data: pages visited, session duration, actions taken within the platform, bets placed, games accessed, and transaction history.
  • Cookies and similar technologies: as described in section 6 of this Policy.
  • Geolocation data: approximate location inferred from IP address to verify that access is occurring from within Brazil, as required by regulation.

Important: 123app does not store your full credit or debit card number on its servers. Sensitive payment data is processed directly by card operators and partner payment gateways, which operate under their own security standards.

3. How We Use Your Data

The 123app uses the personal data collected solely for the purposes described below. No data is used for any purpose other than the one that originated its collection without a new legal basis or your consent:

Purpose Data Used
Create and manage your account Full name, CPF, email address, mobile number, date of birth
Processing deposits and withdrawals Financial data, Pix key, banking details
Identity verification (KYC) Government-issued ID, selfie, proof of address
Fraud and money laundering prevention Registration data, IP address, transaction history
User support Registration data, betting history, communications
Experience personalization Usage history, gaming preferences
Sending communications and promotions Email, mobile (based on your configured preferences)
Compliance with legal and regulatory obligations All data required by applicable law
Platform analytics and improvement Anonymized or pseudonymized usage data

The 123app does not use your data for automated decisions that produce significant legal effects without the possibility of human review, except as permitted by the LGPD and with the corresponding safeguards in place.

4. Legal Bases for Data Processing

All personal data processing carried out by the 123app is grounded in at least one of the legal bases established by the LGPD (Law No. 13,709/2018). The bases applied for each purpose are:

  • Contract performance (art. 7, V): to create your account, process deposits via Pix, boleto, card, PicPay, Mercado Pago, or TED, process withdrawals, and manage bets. Without this data, the contracted service cannot be provided.
  • Compliance with a legal or regulatory obligation (Art. 7, II): for identity verification (KYC), anti-money laundering compliance, reporting to competent authorities, and adherence to Brazil's sports betting regulations.
  • Legitimate interest (art. 7, IX): for fraud prevention, platform security, risk analysis, and the continuous improvement of 123app's services, always in accordance with your rights and reasonable expectations.
  • Consent (art. 7, I): for sending marketing communications, using non-essential cookies, and other optional purposes for which you have given explicit consent. You may withdraw your consent at any time.

5. Data Sharing with Third Parties

The 123app does not sell or transfer your personal data to third parties for commercial purposes. Sharing only occurs in the following situations, each with an appropriate legal basis:

  • Payment service providers: Pix operators, credit and debit card gateways, PicPay, Mercado Pago, and financial institutions processing TED transfers receive only the data strictly required to execute each financial transaction.
  • Identity verification providers: KYC platforms used by 123app to validate documents and authenticate users, operating under their own privacy terms and bound by a contractual obligation to protect your data.
  • Live casino game providers: 123app's partner live casino providers receive session identifiers and the minimum data required to operate blackjack, poker, roulette, and other game tables. They do not receive full registration data.
  • Competent authorities: 123app may share data with the Banco Central do Brasil, Receita Federal, Ministry of Finance, Federal Police, or other authorities when required by law, court order, or sports betting sector regulations.
  • IT and infrastructure service providers: hosting, security, and platform monitoring providers, bound by contract to the same level of protection required by the LGPD.

All third parties that receive personal data from users of the 123app are subject to contractual confidentiality and data protection obligations equivalent to the standards applied by 123app itself.

6. Cookies and Tracking Technologies

The 123app uses cookies and similar technologies to ensure the platform functions correctly, improve the user experience, and — with your consent — for analytics and personalization purposes. The types of cookies used are:

  • Essential cookies: required for the platform's basic functionality — such as keeping your session active after login, remembering your language preferences, and securing transactions. They cannot be disabled without affecting how the service works.
  • Performance and analytics cookies: collect information about how you use 123app, such as which pages you visit most often, so we can identify issues and improve the platform. This data is processed in aggregated, anonymized form.
  • Functionality cookies: allow 123app to remember your personalized preferences, such as your favorite sport for the home screen or your most frequently used payment method, improving your overall experience.
  • Marketing cookies: used to display relevant promotions within the platform based on your usage history. They require your consent and may be declined without affecting access to the platform's core services.

You can manage your cookie preferences through your browser settings or via the privacy preference panel available on the 123app platform. 123app. Declining non-essential cookies does not prevent you from using the platform's core features.

7. Data Retention and Deletion

The 123app retains your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. General retention periods are:

  • Registration and financial transaction data: retained for at least five years after account closure, in accordance with anti-money laundering obligations and Brazilian tax legislation.
  • Betting and gaming records: retained for at least three years for regulatory audit purposes and dispute resolution.
  • Support communications: retained for two years after a support case is closed, for reference in the event of subsequent complaints.
  • Cookie and browsing data: retained according to the cookie type, ranging from session-length up to a maximum of twelve months for analytics cookies.

Once mandatory retention periods expire, data is securely deleted or anonymized in a way that no longer allows you to be identified. If you request deletion of your data before a mandatory legal retention period has ended, the 123app will inform you which data must be retained and for how long, and which can be deleted immediately.

8. Data Security

The 123app adopts appropriate technical and organizational measures to protect your personal data against unauthorized access, accidental loss, alteration, disclosure, or destruction. Key measures in place include:

  • TLS encryption for all communications between the user's device and the platform's servers.
  • Passwords stored using secure hashing algorithms, with no way to reverse-engineer the original text.
  • Role-based access controls, ensuring only staff with a specific operational need can access each data category.
  • Continuous monitoring for suspicious activity and intrusion detection systems on the 123app.
  • Regular security testing, including vulnerability assessments and penetration tests conducted by independent specialists.
  • A documented incident response plan, tested regularly, with clear procedures for notifying users and the ANPD in the event of a data breach.

Although the 123app makes every reasonable effort to protect your data, no security system is completely impenetrable. It is therefore equally important that you keep your password confidential, do not share it with anyone, and enable two-factor authentication whenever it is available on the platform.

9. International Data Transfers

Some of the service providers used by the 123app, such as cloud infrastructure providers or international live casino game providers, may be located outside Brazil. When this occurs, 123app ensures that any international transfer of personal data is carried out in compliance with LGPD requirements, through:

  • Contracts establishing data protection obligations equivalent to those required by Brazilian law.
  • Transfers to countries with an adequate level of protection recognized by the National Data Protection Authority (ANPD), where applicable.
  • Standard contractual clauses approved by the ANPD or equivalent mechanisms authorized under the LGPD.

The 123app does not transfer personal data to countries that do not provide adequate protection guarantees, except in the cases expressly set out in the LGPD, such as when the transfer is necessary to perform the contract with the user.

10. Your Rights as a Data Subject (LGPD)

The General Data Protection Law (LGPD) guarantees you, as the data subject whose personal data is processed by the 123app, the following rights, which may be exercised at any time:

Right of Access

You can request confirmation of whether 123app processes your personal data and, if so, obtain access to what data is held and for what purposes.

Right to Rectification

If any of your data is incorrect, incomplete, or out of date, you can request a correction at any time through your account settings panel or by contacting 123app support.

Right to Erasure

You may request the deletion of data processed on the basis of your consent. For data retained due to a legal obligation, 123app will inform you of the applicable retention periods before deletion.

Right to Data Portability

You may request a copy of your personal data in a structured, interoperable format for transfer to another service provider, in accordance with ANPD regulations.

Right to Object

You may object to data processing carried out on the basis of 123app's legitimate interest when there is a reason related to your particular situation, as provided under the LGPD.

Consent Withdrawal

For processing based on your consent, such as receiving marketing communications, you may withdraw consent at any time, free of charge and without affecting the platform's core features.

To exercise any of these rights, please contact the 123app via support chat on the platform or by email privacidade@123app.world. 123app will respond to requests within the timeframes established by the LGPD.

11. Users Under 18

The services of 123app are available exclusively to users aged 18 and over. The platform does not intentionally collect personal data from minors. If we become aware that a minor's data was inadvertently collected, it will be deleted immediately and the account will be closed.

If you believe a person under 18 has created an account or provided data to the 123app, please contact support immediately so we can take the appropriate action. 123app applies age verification during registration and may request additional documents to confirm legal age whenever there is reason to suspect a minor has registered.

12. Marketing Communications and Preferences

With your consent, the 123app may send communications about promotions, bonuses, tournaments, and platform news via email, SMS, or in-app notifications. These communications are based on your usage history and gaming preferences, such as bets on the Brasileirão, live casino games, or poker tournament participation.

You can manage your communication preferences at any time:

  • Through your account settings panel on 123app, under "Notification Preferences".
  • Via the unsubscribe link included in all marketing emails sent by the platform.
  • By contacting 123app via chat or by emailing suporte@123app.world.

Opting out of marketing communications does not affect the delivery of essential transactional messages, such as deposit confirmations, withdrawal notifications, account security alerts, and support replies — these will continue to be sent regardless of your marketing preferences.

13. Changes to this Privacy Policy

The 123app may update this Privacy Policy periodically to reflect changes in data processing practices, applicable legislation, or the services offered. When that happens:

  • The "Last updated" date at the top of this page will be revised.
  • Material changes will be communicated by email to the address registered on your account and/or via a visible in-platform notification at least 15 days before the new terms take effect.
  • Continued use of the platform after any changes take effect will constitute acceptance of the new data processing terms.

We recommend that you review this Policy periodically to stay informed about how 123app protects your data. Previous versions of this Policy are available upon request through support.

14. Contact & Data Protection Officer (DPO)

The 123app has appointed a Data Protection Officer (DPO) responsible for overseeing LGPD compliance on the platform, handling data subject requests, and serving as the communication channel with the Brazilian Data Protection Authority (ANPD).

To contact the DPO at 123app or to exercise any right provided under the LGPD:

  • Privacy email: privacidade@123app.world
  • General support: suporte@123app.world
  • Live chat: available 24 hours a day on the platform, seven days a week

The 123app is committed to responding to all privacy-related requests within 15 business days of receipt. This period may be extended by up to 30 additional days in complex cases, with prior notice to the requester.

Version: 1.0  ·  Effective Date: January 1, 2026  ·  DPO: privacidade@123app.world

Privacy FAQ

The most common questions about personal data handling at 123app

No. 123app never sells, rents, or transfers your personal data to third parties for commercial purposes. Data sharing only occurs when strictly necessary to operate the service — such as with Pix payment processors, card networks, and identity verification providers — or when required by law, including regulatory obligations in Brazil's sports betting sector. All third parties that receive 123app user data are bound by confidentiality and data protection agreements that meet the standards required by the LGPD.

You can request deletion of your personal data by contacting 123app support via live chat on the platform or by emailing privacidade@123app.world. Please note that some data must be retained for mandatory legal periods even after account closure — for example, financial transaction records must be kept for at least five years under Brazil's anti-money laundering legislation. 123app will inform you which data can be deleted immediately and which must be retained, along with the applicable timeframes. Once retention periods expire, data is securely deleted.

123app does not store your full credit or debit card number on its servers. When you make a deposit by card, sensitive card data is processed directly by the partner payment gateway, which operates under rigorous security standards such as PCI-DSS. 123app receives only a reference token and minimal transaction information, such as the last four digits of the card for identification purposes. For Pix — the payment method preferred by many Brazilian users — no card data is involved in the transaction at all.

To stop receiving marketing and promotional emails from 123app, you have three options: click the unsubscribe link in the footer of any promotional email you receive, go to your account settings panel under "Notification Preferences" and uncheck the marketing communications options, or contact support via chat or at suporte@123app.world. Unsubscribe requests are processed within 48 hours. Please note that transactional emails such as withdrawal confirmations, security alerts, and support replies will continue to be sent as normal, as they are part of your account's operation.

After account closure, 123app retains the data needed to meet legal obligations for the period required by Brazilian law. Financial transaction records are kept for at least five years, betting records for at least three years, and support communications for two years. Once these retention periods expire, data is securely deleted or anonymized. During the retention period, data is used exclusively for legal compliance purposes and is not used for marketing or any other purpose. You can request details about which data is retained and for how long after account closure by emailing privacidade@123app.world.
Questions about this Privacy Policy?

Contact our Data Protection Officer (DPO) at privacidade@123app.world or via the 24/7 support chat available on the platform. Also read our Terms and Conditions and our Responsible Gambling.

🔒 Your Data Protected by the LGPD

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